Turn information into actionable insights that enable account managers, and their teams, to expand their influence by broadening your relationships and their perceptions of your organization. Create a consistent and common strategy and action plan to grow account loyalty. Execute your plan and measure your elevated impact with the account. And prioritize the growth opportunities that matter to your account and your organization.
Axiom's Account Planning & Management Workshop - 1 or 2 Days
Objective: Account managers, or their teams, develop a draft plan for one of their key accounts.
- How businesses make decisions
- Conducting a SWOT analysis
- White Space Analysis
- Opportunity Prioritization heat map
- Opportunity pipelines and win-probability predictor
- Account Health Scorecard
- Account Objectives, Strategies, and Actions- short and long term
- Measuring progress