While at my kids’ soccer practice last week, we were going through a few basic passing drills when I noticed more than a handful of them were struggling. Basically, one kid would kick the ball to a teammate, and rather than move to meet the ball wherever it went (to the left or right) to make a good return pass, the teammate just stood in the same spot.
What if I told you I have been thinking about getting into better shape? You’d probably say, “Go for it, Rick – nothing can hold you back!” Great; but what if I said to reach my goal, all I’m going to do is eat Tofu?
Customer experience is an incredibly hot topic now, driven largely by companies like Amazon who are relentlessly focused on providing customers with a great experience throughout the buyer’s journey. For companies with a sales team, this growing emphasis should be considered in the context of your sales interactions.