Most Sales Executives believe once the economy takes off, their revenue numbers will be once again achievable. Budgets will be funded, people will start buying, and happy days will be here again.
The economy is not a like a light switch that is either on or off. Economic downturns have broader consequences. And as conditions improve, it's critical for Sales Executives to recognize what has changed and adjust their selling strategies and approaches accordingly.
This is especially important when in a necessity-based economy.