The Axioms of Selling Blog

While at my kids’ soccer practice last week, we were going through a few basic passing drills when I noticed more than a handful of them were struggling. Basically, one kid would kick the ball to a teammate, and rather than move to meet the ball wherever it went (to the left or right) to make a good return pass, the teammate just stood in the same spot.

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A colleague and I have a standing conference call every week. The days and times may change depending on our schedules, but we’re usually pretty efficient about getting it on the calendar. This past week, however, we had a day picked out but found ourselves having to work around his dentist appointment. It went something like this:

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I feel like now is as good a time as any to make the jaw-dropping confession that I am addicted to soccer. I play it, coach it, and even enjoy watching my kids play it. I love soccer so much that I bought a stand for my IPad a while back that sits above my laptop so I can do video conferences for Axiom and occasionally watch World Cup games at the same time.

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I was visiting with a sales leader in California not too long ago when he said, “Brian, coaching should be easy, but I feel like I’m constantly tripping over all these processes and structures around it just to get to the results I want. I feel too restricted in doing what I really need to do.”

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In last week’s blog post, I wrote about a friend of mine who is the perfect accountability partner when it comes to helping me achieve some of the personal fitness goals I’ve set over the years. In fact, if you were to look up accountability partner in the dictionary, it would have his face (with a blow horn in one hand) next to the definition.

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