The Axioms of Selling Blog

05 Jul by Suzanne Franks

Nearly everyone would agree that the ability to accurately forecast sales results on a timely basis is the Holy Grail of sales management. Accurate sales forecasting is the culmination of all preceding activities and allows for enhanced cash flow, proper resource allocation, improved product development, sales trends, and investor/board credibility.

The ability to accurately forecast sales is key to improving sales performance. In fact, sales optimization studies have found that sales performance improves when sales managers are measured and compensated on forecast accuracy versus the performance when forecast accuracy is not considered or seen as a critical sales manager function.

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10 Dec by Ed McAdoo

AXIOM Sales Force Development has earned No. 152 on Deloitte’s 2013 Technology Fast 500™, an annual ranking of the fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Award winners were selected based on percentage fiscal year revenue growth from 2008 to 2012.  AXIOM Sales Force Development grew by 822%. "We congratulate the 2013 Deloitte Technology Fast 500 winners on their continued innovation and growth," said Eric Openshaw, vice chairman, Deloitte LLP and U.S. Technology leader for Deloitte's Technology, Media & Entertainment and Telecommunications industry practice in the Americas. "New technologies like cloud and software as a service (SaaS) are at the forefront of the exponential growth we are seeing in software companies," added Openshaw. "The growth is beyond revenue, with SaaS and cloud technologies allowing software companies to pop up in locations outside of your major tech hubs with workers no longer tethered to a physical workplace. As these technologies become more widely adopted, we expect that other technology sectors will begin to embrace them and that will be reflected in the ranking."

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09 Dec by Ed McAdoo
 Congratulations Michael!
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14 Oct by Ed McAdoo

Come join AXIOM Sales Force Development Thursday, October 17, 2013 at the Salesforce Customer Company Tour being held at the Cobb Galleria Centre Atlanta, GA followed by VIP Party.

 The Cloud Expo opens at 12:00pm; first keynote is at 1:00. The day ends at 5:30 followed by an AXIOM hosted SFDC VIP Party begins at the Renaissance Atlanta Waverly Hotel 2450 Galleria Pkwy SE Atlanta, GA 30339. To reserve your spot at the celebration

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04 Oct by Ed McAdoo

AXIOM Sales Force Development's CEO
Bob Sanders will be a keynote speaker at The Sales Management Association's third annual Sales Force Productivity Conference speaking on "Sales Training: A Eulogy." Billions of dollars are being spent annually in an effort to improve selling behavior and results, but is it working? If you are still battling low adoption, high turnover, missed target, shrinking margins, inaccurate forecasts, low participation rates, or poor customer satisfaction, AXIOM suggests that maybe your sales training is broken or worse; dead. Many companies invest in CRM as a means of measuring and tracking sales performance, but we are going beyond the current paradigm and using our CRM to DRIVE selling and coaching behavior and in turn sales results. At the center is the CRM, which provides the technology platform and core CRM functionality. Built on this platform are three key applications, all provided by AXIOM and based on their methodology which all our people believe will help them sell more and better serve our customers. Two of our largest customers have been using this same methodology for several years with outstanding results.
Grand Hyatt Atlanta in Buckhead, Atlanta, Georgia
When: October 7th to October 9th
Who Should Attend:

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