The launch of a new product can be an exciting time for a company. Nearly every department has a role and expectations are high.
Leadership describes how sales of the new product will positively impact the company's future and help position the company strategically for long-term success. Excitement is palpable, except in sales, where the launch of the new product is usually accompanied by a newly raised quota.
Unfortunately, an all-too-common result of new product launches is that sales don't live up to those initial expectations. And it's not for lack of effort or product quality.