The Axioms of Selling Blog

Let’s imagine for a second that you’re a head football coach. You have quality players at every position, but what really makes everything run so smoothly is your quarterback, who can light up a scoreboard like no one you’ve ever seen. He’s the best player on the field every week and averages four touchdown passes per half.

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Have you ever looked forward to a meeting knowing that both you and everyone involved will come away way afterward much better off than you were going in? Of course you have. But based on many years of first-hand experience, I’m guessing the meeting you were looking forward to wasn’t a Key Account Review. It was probably something you had to do not something you wanted to do.

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08 Nov by Rick Smith

What if I told you I have been thinking about getting into better shape? You’d probably say, “Go for it, Rick – nothing can hold you back!” Great; but what if I said to reach my goal, all I’m going to do is eat Tofu?

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As account managers, at some point, we’ve all felt like Sisyphus. In Greek mythology, Sisyphus was condemned to an eternal punishment of rolling a massive boulder up a large hill, only to have it roll back down to the bottom just as he neared the top.

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For the past 20 years I’ve been fortunate to talk to hundreds of sales leaders about their team and their organization’s performance.  Almost universally when I ask, what is the #1 reason your sales leaders don’t coach more often the response is “they don’t have time to properly prepare.”  This exact response happened again just this morning in a call with a VP of Sales from a leading HCM Analytics provider.

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