Axiom Welcomes Rick Smith as Vice President of Client Success

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AXIOM Sales Force Development, a leader in sales productivity improvement and helping organizations maximize their revenue opportunities, today announced the appointment of Rick Smith as Vice President of Client Success. Rick will direct the company’s commitment to providing world-class service and ensuring clients achieve their critical business goals.

A proven executive with more than 15 years of experience in Client Success and using SaaS-based solutions, Rick most recently served as Vice President of Client Services & Operations at Infor. Prior to Infor, he led the Client Success team at PeopleAnswers where he and his team achieved historic revenue retention rates of over 96%.  Rick holds a Bachelor’s degree in Counseling and earned his Master’s degree in Human Resources Training and Development. 

"We are thrilled that Rick decided to join our team here at Axiom," said Bob Sanders, Axiom, CEO. "His experience and approach to client success will help us deliver even greater value to our customers."

As Vice President of Client Success, Rick will lead efforts to clearly articulate the value of AXIOM Sales Force Development services to clients and demonstrate the ROI of its innovative SaaS platform and methodology.  He plans to focus on initiatives that will drive client engagement, adoption and value by taking a consultative, proactive and measurement driven approach to meeting the needs of his clients.

“I couldn’t be more excited to join the team at AXIOM”, said Rick.  “We have an excellent product, great clients and a ton of opportunity ahead of us.  I look forward to building a strong Client Success organization that delivers an exceptional experience, tremendous results and value to our clients” 


Axiom provides a radically better path to improved sales performance. We replace ineffective sales training events and woefully underused sales tools with a simple, intuitive solution resulting in lasting behavior change. Our solution helps you learn faster, sell more effectively, coach with more impact, and deliver predictable, profitable revenue growth. Learn more at

Bob Sanders

Bob Sanders has more than 25 years experience in sales, sales management, and marketing. Bob has served as President and CEO of AXIOM Sales Force Development from 2006 to 2018. His passion about sales behavior and coaching helps develop people into their best selves. Since Bob joined AXIOM as a partner in the fall of 1993, he's helped dozens of companies around the world generate hundreds of millions in additional revenue. Bob holds a degree in Marketing from Miami University. He has been a keynote speaker at numerous corporate events and industry conferences. He is a founding underwriter and frequent contributor to the Sales Management Association. He co-authored AXIOM's “Selling Sciences Program™” workbook and audio program, and is a contributor on "A Journey to Sales Transformation". When Bob is not advocating on behalf of buyers and sellers worldwide, he is an avid cyclist, father, and husband.

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