Axiom to Help Gabriel Software Achieve their Mission


Dallas, Texas – November 14, 2019 – Axiom Sales Force Development, a leader in sales performance improvement & acceleration, today announced that Gabriel Software, a provider of Parish Management technology has selected Axiom as their sales process and coaching partner. With a wide open field of opportunities and a transformative product, Gabriel Software needed to provide a consistent sales process, an impactful sales coaching framework and a highly effective prospect and client engagement modGabriel Softwareel.


Gabriel Software’s mission is to serve the Church by providing cloud-based software that helps parishes manage the relationship between the parish and parishioners. According to Gabriel CEO Armand Brunelle, “Axiom’s sales methodology will help us achieve our mission through the implementation of a consistent sales process that addresses the needs of the diocese or parish we are engaged with. This new sales process will help differentiate us in what has become an increasingly crowded Church Management space.”


Mike Bybee, Principal Consultant with Axiom, will implement Axiom’s consultative selling model, helping the Gabriel team drive better relationships with prospects and clients. Gabriel will also benefit from Axiom’s GUIDE sales coaching framework that transforms sales managers into sales leaders by helping them effectively address gaps in hiring and performance, and continuously improve the effectiveness of their teams’ selling behaviors.


About Axiom

Axiom brings together three must-have components that drive improved sales performance: Sales Process, Sales Coaching & CRM technology. Our sales process & methodology is engineered from the buyer’s perspective and helps sellers serve their customers as a trusted partner to make the best buying decision. Our coaching framework provides your sales leaders the tools they need to become world class sales coaches. Finally, all this comes together in one easy to use native application. Learn more at

Rick Smith, CEO

Rick is the CEO at Axiom Sales Force Development. His philosophy is centered around building a strong operational foundation and taking a proactive and results-driven approach to partner with clients to achieve success. Rick holds a bachelor’s degree in counseling and earned his master’s degree in human resources training and development. Prior to working in technology with companies like PeopleAnswers and Infor, he spent the first 15 years of his career working with families and children in the non-profit sector and now serves on the board of The Hope Clinic in his local community. In his free time, he enjoys hiking, working out, and listening to audiobooks or podcasts. Rick is passionate about continuous learning and improvement and helping others move from "I can't" to "I can".

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Topics: Better Coaching, Better Selling, sales operating system, sales coaching

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