The Axioms of Selling Blog

Bob Sanders

Bob Sanders
Bob Sanders has more than 25 years experience in sales, sales management, and marketing. Bob has served as President and CEO of AXIOM Sales Force Development from 2006 to 2018. His passion about sales behavior and coaching helps develop people into their best selves. Since Bob joined AXIOM as a partner in the fall of 1993, he's helped dozens of companies around the world generate hundreds of millions in additional revenue. Bob holds a degree in Marketing from Miami University. He has been a keynote speaker at numerous corporate events and industry conferences. He is a founding underwriter and frequent contributor to the Sales Management Association. He co-authored AXIOM's “Selling Sciences Program™” workbook and audio program, and is a contributor on "A Journey to Sales Transformation". When Bob is not advocating on behalf of buyers and sellers worldwide, he is an avid cyclist, father, and husband.
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Recent Posts

22 Jan by Bob Sanders

How to be a Valuable Resource for Everyone You Meet

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09 Jan by Bob Sanders

Nick Saban just did, with spectacular results.

Yesterday I wrote about lessons sales leaders can learn from Alabama head coach Nick Saban. This isn’t the first time I’ve referenced coach Saban, despite the fact that I am definitely not an Alabama fan. In fact, I am a long-time Georgia Bulldogs fan, which makes it especially painful that today there is another important lesson to learn from the Alabama machine Saban has built.

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09 Jan by Bob Sanders

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AXIOM Sales Force Development, a leader in sales productivity improvement and helping organizations maximize their revenue opportunities, today announced the appointment of Rick Smith as Vice President of Client Success. Rick will direct the company’s commitment to providing world-class service and ensuring clients achieve their critical business goals.

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08 Jan by Bob Sanders

Once again, Alabama will be playing for the national championship this year and I am reminded yet again of the importance of a comprehensive system for competitive excellence. At Alabama, they don’t just have a scheme for offense and defense, they have a system for everything from who they recruit to how they practice and prepare to how they coach. And they are fanatically committed to that system. If this approach helps the Alabama football team achieve the highest winning percentage in college football, could help your team win at a higher rate as well? Absolutely!

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31 Oct by Bob Sanders

In part one of our Sales AI Solutions series, we covered the many benefits of Artificial Intelligence (AI), and how sales results are produced based on the performance pyramid (see below).

Ultimately, we concluded that sales results are produced by selling behaviors, which are enabled by your sales reps’ skill and knowledge, which rests on a foundation of capacity and commitment. We call this the “causal chain”.

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