No matter how often you stress it, your sales people seem intent on doing a data dump for every customer who comes through the door. Few, if any, questions are asked about the customer’s situation, and information about your products and services doesn’t appear to resonate with the audience. Not only is this ineffective, you can almost feel your Net Promoter Score dropping with each and every encounter. 

But what can you do to fix it? Marketing provides the product data; the usual feature-benefit stuff. The training department certainly understands the skills needed to succeed; but thus far, the programs aren’t changing the behavior of your people. Are they the problem?  Is the quality of the talent so low that even the most basic selling skills are beyond their grasp?

Truth is, the problem isn’t your people – it’s your process.

Chances are, your people have all the intellect necessary to not only grasp, but even master an effective retail selling process—they just haven’t been given the proper combination of training, tools and coaching to put it all together. That’s where we come in. We’re AXIOM Sales Force Development and for more than twenty years, we have been helping sales organizations transform their customer conversations and dramatically improve their performance. We understand how challenging it is in a highly transactional retail environment, so our SERVE model for retail sales is specifically designed to allow your team to become more proficient one piece at a time. By breaking the process down into more digestible portions, your people can experience the success that fuels their desire to learn more. For retail managers, our GUIDE coaching model and learning tools will help you provide valuable feedback that facilitates the development of your sales people long after the initial training ends. 

This continuous incremental improvement is THE key to lasting change and our specialty at AXIOM.

Not only will the SERVE Selling Program help your people close more business, it will enhance customer satisfaction as your people learn more about every customer and provide information tailored to the customer’s specific situation. We will work with your internal organization to align marketing materials and product training programs so that the desired behaviors are reinforced in every interaction with your sales team. We invite you to take some time to look around our site and when your ready to talk, just let us know.  At AXIOM, our mission is to help your people deliver greater value to your customers and exceptional results to your business.