AXIOM Sales Force Development is an underwriting partner of the Sales Management Association, a global, cross-industry professional association for sales leaders and sales operations professionals. AXIOM’s Bob Sanders is a founding member of the SMA's Executive Board, and a featured content expert to SMA's global community. Join us at the following Sales Management Association events:

SMA Webcast: Coaching the Sales Force: Timeless Principles for Sales Leaders.
June 16, 2010 1:00 pm EST (-05:00 GMT)
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Though it’s perhaps the most impactful way a sales manager can drive performance, coaching is frequently the least-understood, most inconsistently implemented skill for sales managers. Effective coaching is critical to any sales team’s success, and is a hallmark of consistently-high-achieving sales organizations.

Coaching sales teams provides challenges unlike those of other management disciplines. In this Sales Management Association webcast, AXIOM Sales Force Development's Bob Sanders reviews core coaching principles fundamental to success for any sales leader.

Topics covered include the role of “game time engagement,” “player development,” and an easily-implemented process for structuring coaching programs for sales teams. Focused on practical insights, this presentation provides valuable direction to any manager interested in raising sales coaching quality.

Advanced Sales Management Workshop at DePaul University’s Center for Sales Leadership,
Chicago, IL June 23-24
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Implementing change within sales organizations requires clear vision, unwavering leadership, and capable management. For sales leaders in rapidly changing environments, an emerging set of competencies is growing in importance: analytical rigor, process discipline, fluency in enabling technologies, performance coaching expertise, and change management.

Join us at DePaul University’s Center for Sales Leadership for a two-day Sales Management Association workshop focusing on advanced skills critical to modern sales management and sales operations. Intended for experienced sales and sales operations leadership, this session is especially relevant to professionals managing within firms or industries undergoing significant, fundamental change to the selling function.