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"This book drives home 25 valuable points about sales transformation in an easy to read, page-turning, feel-good, novel format. The biggest "aha" experience for me was that sales transformation goes hand in hand with self-transformation. A must read for every sales leader."

-Gerhard Gschwandtner,    CEO, Selling Power 

"A great book on how processes can transform the sales organization from a person centric culture.  What I really liked are the fables and anecdotes with which Bob Nicols makes each of the 25 axioms live and real!"       

-Jagdish N. Sheth, Charles H. Kellstadt Chair of Marketing in the Goizueta Business School at Emory University and Author of Clients for Life   

"A clever and entertaining approach to the perennial challenge of TRANSFORMING and underperforming, numbers-driven sales organization into one that generates enduring customer relationships"

-Tad Tuleja, Co-author of the best selling book Strategic Selling

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How do you effectively transition your company from qualified vendor status to a trusted partner and advisor to your clients? In “The Journey to Sales Transformation: Twenty-Five Axioms for Becoming a Trusted Partner to your Customers” (ISBN 1466388552), sales and business expert Bob Nicols Jr. explains exactly what organizations need to do. Told through the fictional parables and the lessons learned by his characters, the story provides a set of 25 truths that help define the hot business topic of “Sales Transformation” and act as a self-assessment for any organization trying to drive higher revenue and margins by becoming the best partner for their customers.

Packed with warmth and humor, A Journey to Sales Transformation can set you and your organization on the road to greater sales and margins, lower sales staff turnover and most importantly, longer lasting relationships with your customers.

The book will be available in digital formats in January 2012.

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“Many companies talk about transforming the way they sell, but how many know the way to achieve that? In A Journey to Sales Transformation, Bob Nicols uses an entertaining, yet inspirational story, to present a clear path to rise above the competition and earn the status of Trusted Partner in the eyes of your customers.  A must-read for CSOs seeking to differentiate their sales teams in turbulent times.”

Jim Dickie, Managing Partner, CSO Insights

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