The key to managing strategic accounts

Insight and Visibility for even the most complex accounts

Developing a plan for managing key accounts is a challenge, unless... you have a common model for effective account management. Most plans are created in Word documents or Powerpoint presentations, which makes it difficult to track progress, evaluate metrics, and ensure the plan is actually working. Instead of having a plan that sits on a bookshelf most of the year, use AXIOM to do the heavy lifting for you!

With the AXIOM Solution

  • Implement a common methodology for working strategic accounts.

  • Embed relevant micro learning assets into the account management framework within Salesforce.com.

  • Review Account Health Scores to easily track where you are compared to where you want the account to be.

  • Key account teams decide on common areas for improvement and can compare their plan to other similar successful accounts.

  • Build a SWOT analysis that connects account objectives and activities to help you track how key Account Health Scores change over time.

  • Gain real time visibility into the account pipeline. Whether you have a single account in a single location or a global family of related accounts, all opportunities and strategic initiatives are automatically associated with the account plan.

  • The system seamlessly gathers information about important relationships and key business issues within each account.

  • Keep your global account team aligned and communicate priority business issues to address opportunities and take action.

Account Planning and Management promotes more effective key account relationships by giving sales teams a more holistic view of what’s happening within the account and providing a proactive means of ensuring the plan is on target.

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Accounts Related Blog Posts

"The basic framework of the AXIOM Process has allowed me to establish a clear process to selling with the flexibility to navigate any conversation. As a result of practice and consistent implementation, I have been able measure my results and therefore know where I need to improve..."
Walter Costner
“As a marketing coordinator, I learned a tremendous amount about Account Manager’s position and skills.”
Jenny Howell, Verizon
“I will be a better Account Manager because of the skills I learned.” 
Efrain Algarin, Verizon

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