Testimonials

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  2. "You know a class has been life changing by virtue of an excitement you now possess to go out and use the information to make a difference, make a bigger impact, and make a quantum leap as a professional sales person. Your experience, knowledge of our industry, excellent abilities to communicate the process of selling through examples, role playing, humor, and a finely tuned presentation makes you a highly effective combination to teach sales people...

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  3. "I have enjoyed a very successful career in technology, but became wildly successful after attending AXIOM Training. By applying the AXIOM principles I was able to break all of my previous sales records and closed a $10.8 million dollar contract within the first year following my training. 4 years later, I still refer back to my AXIOM training manual and CD'S every time I want to prepare for an important presentation."
    —Goldy Kamali

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  4. "I've attended a ton of sales training seminars, but this one is the most significant. If I knew 10 years ago what I know now I would have retired by now."
    —Kevin Williams

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  5. "I have experienced many sales training courses and this one by far was the most educational due to the fact that is was customized to my business."
    —Kim Coss

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  6. "Until I participated in this sales training seminar I was convinced that I was one "heck of a salesperson." Little did I know that I was only a "customer service rep." in a salesperson's suit. This workshop has opened my eyes to the true art of selling."
    —J. Robert Michell, Sr.

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  7. "It was truly a pleasure experiencing this training. I enjoyed the fact that the trainer is not just an instructor but has lived and continues to live as a seller. It is important as a seller to know that he not only talks the talk but walks the walk. He is certainly sincere regarding his passion for all to do well and for others to do well also."
    —Venessa Kleeger

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  8. "In all the years of my sales career, I have never experienced a program or sales training class that has had such a profound and dramatic impact on me. The contents, delivery and practical application are without question the best I have ever witnessed. Your program not only provided me with motivation and information, but it gave me superlative direction. The greatest complement that I can give to you is that you're not in the...

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  9. "I've had countless training courses and I say with all honesty that Bob was the best instructor, sharing the most insightful sales training I have ever had. AXIOM's focus on how the customer buys rather than how to sell makes the difference."
    —Neil Clark

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  10. "I must say, this was the best sales training class I have ever attended. Your presentation was excellent, and ideas - well, they work. I have been using many of the training "points" and they ALWAYS WORK! Now I'm seeing positive results and a better closing ratio. Thanks for your great training."
    —Jerry Reid

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  11. "As a Salesperson, The AXIOM process revolutionized my telemarketing/ prospecting approach. Simply put, it's the BEST sales process I have ever seen. As a Sales Manager, it has allowed me to better understand EVERY deal that my reps forecast to me, which allows me to forecast only those deals upstream with a high degree of confidence and accuracy. I have watched our closing ratios and overall sales proficiency skyrocket since implementing this Sales Process. I...


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  12. "I studied it, I practiced it, I did it! Yes, I had an appointment today and used the AXIOM Sales approach and I went in feeling as though I was in control and I could do this. What a great feeling! Finally, a process any person can follow! Thanks, for the Great Experience!"
    —Gennifer Scott

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  13. "This course is the best sales process training that I have ever taken and I have taken many over the last 21 years. Once you begin to see the structure unfold, it is so undeniable and powerful, that if you are willing to open your mind, it will change all of your current sales techniques for the better. I cannot recommend their company any higher."
    —Glenn H.

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  14. "The AXIOM Selling Science Program™ is a wake up call to look at the way our industry markets to our clients. I found the course challenging my thought process on every aspect of the sales process. It makes me want to do better. I not only want to increase my sales but to get better margins at the same time. This course is time well spent."
    —Richard S.

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  15. "Although I am fortunate to be part of the most successful district in the corporation with the best management team in the area, it is obvious to me that if these principles and this methodology are adopted, embraced, internalized and practiced, even this successful sales team would realize breakthrough levels of performance, consistently. I believe this."
    —Sam Hanna

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  16. "This is the first sales training I have attended in which 100% of the class was fully engaged during the entire session. From the new to senior sales person, the sales principles, process, examples and lessons covered were universally applicable to all."
    —Edgar Quilala

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  17. "Absolutely the best sales class I have attended. One of my concentrations for my MBA was sales management. I have practiced needs based selling for over 13 years now, and this program is so intuitive yet so novel it has blown my mind. If I can implement a fraction of what I've learned it should have a significant impact on my branch."
    —Debra Epps

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  18. "Without requiring anyone to choose to admit any failed training, bad history, and broken spirits, Bob was able to get everyone to not only admit that we can benefit from the information, but remarkably get anxious to rush into the field right away to use it! Bob is the universally accepted master to which all comparison fails."
    —Richard Wentz

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  19. "Great training – in my ten years at my company this was by far the best class I have attended."
    —Frank Powers

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  20. "This is the most useful training I have received in years. I feel like a 'Monday morning Quarter back' as I think about the mistakes I have made and the improvements I need to make."
    —Rosemary Norris

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  21. "It is clear to me that the way I have been successful at selling was not nearly as efficient as what I learned here. I feel like I could have done more had I had these ideas presented to me when I began sales."
    —Chris Smith

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  22. "I have used the AXIOM process for over 10 years, both from a sales rep and management standpoint, and believe the process is very beneficial for both. Information is everything, and the AXIOM process provides a professional way of gathering information, qualifying opportunities, setting benchmarks, handling and overcoming objections, presenting, and closing, all in a logical and repeatable manner."
    —Alan Walker

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  23. "Within 30 days of joining my company, I had the opportunity to attend the AXIOM Sales Training process. Due to the extensive training I had experienced over the previous 5 years, I was somewhat skeptical. However, after the fist hour or so, it became very clear to me that I had just been introduced to a new level of selling. The most important keystones a salesperson can have is to have a clear understanding of...

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  24. "When we learned the Axiom process for retail, our new salespeople went from no defined sales process to an iron clad repeatable retail process that, when clocked, can close the sale of a retail sports fan in under 2 minutes. That's powerful! Axiom has a way of making the art of selling simple and repeatable; and for retail salespeople who have little time to work their sales magic, the Axiom process has given them a...

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  25. "I have sat through many hours of sales training over the years. This is by far the best industry related training I've ever attended."
    —Carroll Master

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  26. "This was my second time attending your class, and you have done an incredible job again. Your knowledge, energy, & dedication to this course shows how much you care about us as students and how much you care about what you do. You have added a new approach to my game plan. Thank You!"
    —Rick Manesh

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  27. "I wanted to thank you again for the wonderful sales seminar. Without a doubt, it was the best I've ever attended. The material is truly compelling and has forced me to readjust my thoughts. Thanks again for instilling new life into a rusted salesman."
    —Ed Stransenback

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  28. "After 15 years of struggling in sales, the light finally came on. Thank you."
    —Randy Shingledecker

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  29. "Over my thirteen years selling, this is by far the best training I have ever participated in."
    —Rodney "Moose" Myles

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  30. "I believe AXIOM is the most thorough sales course I have attended. It presents a logical, repeatable sales process and the reasoning behind each step. I always come away from the course with more then I started with."
    —Joseph D.

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  31. "The impact in my life that this process has made is amazing. I have been in a sales-related position for 12 years now and never before have I been so positively impacted by a sales training/process. The AXIOM Training process has taught me to better qualify potential clients and maintain control of the entire sales cycle until the closing. I will continue to strive to strengthen my sales skills by using this process in all...

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  32. "This course reinforced my sales processes of constantly and consistently qualifying and selling the customer on the value of Bellsouth becoming their business partner. This class should be the first class all new sales reps attend. Teach them right the first time."
    —Sarah Brador

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  33. "My team used the AXIOM training modules to help better define the overall sales process and help our sales professionals to effectively manage the fundamental elements of the sales cycle.

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  34. "After 8 years sitting in front of prospects and customers, I've learned more through AXIOM Training than my entire previous work experience. Although the benefits of AXIOM seem readily apparent at the time of training, the true effectiveness is experienced over time through application of the process. This training not only allows you to focus on, but helps you develop an understanding of customer's true business drivers from the 30,000 foot view down to a...

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  35. "This has been the most thought provoking sales training I have ever been through. Through practice I definitely believe there will be a dramatically positive impact on my sales. Well presented and well executed!"
    —Kim Hamilton

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  36. "I first learned the AXIOM sales process as a new sales rep in telecom nearly 12 years ago. I dedicated myself to learning the AXIOM process and, as a result, I sold 5x what my company expected of me. As my career has progressed over the years I've remained a strong believer in the AXIOM process, and I am living proof of the positive impact it can have on sales results. I truly think that...

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  37. "The reason our sales team has been so successful is partly because of the AXIOM Process that we implement on a day to day basis. We've also been very fortunate to have very skilled/motivated sales professionals who embraced the process and saw their potential to increase to the point that they were the only ones that could hold themselves back. Excellent Sales Process + Excellent Sales People = Infinite Sales Potential."
    —Ralph Ruby
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  38. "The basic framework of the AXIOM Process has allowed me to establish a clear process to selling with the flexibility to navigate any conversation. As a result of practice and consistent implementation, I have been able measure my results and therefore know where I need to improve. Without a doubt, I am a better sales professional as a direct result of learning the AXIOM Process."
    —Walter Costner

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  39. "The AXIOM Process has increased my sales by over 20% over the past two years. Many of the sales training classes I have attended over the past have focused on minimal rapport-building and a few closing "tricks." AXIOM is the first truly comprehensive process that addresses how to uncover everything a sales professional needs to effectively close business."
    —John Anderson

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  40. "You have truly made a difference in my life. As I mentioned to you, I was not born a salesperson. You have shown me that's o.k. You made me believe I can do this. I look forward to sharing my success with you and hope to see you during future training sessions."
    —Kim Martin

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  41. "This is not only the best class I've had at my current company, but the best class EVER!!!! This is the medium and material by which we can truly accomplish transformation. If we can embrace and employ these materials, this will make us THE top-notch sales organization in the U.S! I am excited to be in sales again!!!"
    —Ray Bonis

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  42. "Thank You!!! Being new to sales, I was able to gain a comfort and confidence in my approach to the buyer. The insight given on how to create a sincere partnership was eye opening! It exposed how shallow sales can be and empowered me to break the hold on what "sales" can be - what a revelation! This is how to sell now and in the future. I respect the values and morals this class...

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  43. "Thank you! This class opened my eyes to what is required to make me successful as well as ensuring my company's success. The credibility and insight provided by the instructor ensures learning the key elements of the sales process. This course has also made me aware of how much I need to learn to ensure personal success."
    —Jeff N.

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  44. "When I was told I was going to attend sales training, I thought it was going to be a waste of time. Boy! Was I wrong!"
    —Martin Montano

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  45. "I have had several tactical and strategic sales classes (such as TAS and Miller-Heiman). All start to show a process for tactical or strategic selling. What I find unique with AXIOM Training is the ability to take the sales training to the next level and provide useable and workable tools that allow the sales person to remember, work from, and engage the process within their accounts and daily activities."
    —David Walker

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AXIOM... A self-evident or universally recognized TRUTH.

 

The TRUTH about Sales Training

The intentions are always good. The desire is to give the sales team the skills and knowledge to succeed, and then measure the results by the increase in sales and margins. Unfortunately, results don’t always materialize. Why?

The TRUTH about Sales Reps

Sales Reps, like most of us, act in their own self-interest. For sales training programs to be successful the Sales Reps must take ownership. And for the reps to take ownership they must believe the programs will impact their ability to sell more.

The TRUTH about Selling

Sales is a mission critical function for every organization, and Executive Management’s primary obligation is to develop the concise, clear processes and structure by which Sales Reps and Sales Management can succeed. Then you can take ordinary people, place them in that structure, teach them the processes by which you know they will succeed, and manage them to extraordinary results.

The TRUTH about AXIOM Sales Force Development

For a sales improvement program to succeed, everyone in the sales organization has to take OWNERSHIP.  And that is our true differentiator. Only AXIOM Sales Force Development™ guarantees total buy-in and ownership as a final outcome.  After completing the AXIOM Selling Sciences Program™, our clients achieve ownership at every level – from the “C” level to EVERY front line sales representative. Everyone believes the program is the TRUTH, the right way to achieve greater sales performance.  As a result, they enjoy increased revenue, improved margins, higher close ratios, better business performance and, most importantly, more satisfied customers.