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FOR IMMEDIATE RELEASE
AXIOM Sales Force Development Creates Successful Custom Sales Program for ESPN
ESPN Associate Director of Customer Operations Doug Kramon discusses his success with implementing the AXIOM Selling Sciences ProgramTM (AXIOM SSPTM).
BRISTOL, Conn. (April 21, 2010) – AXIOM™ Sales Force Development announces today that ESPN, the leading multinational multimedia sports entertainment company, has seen their save rates, the percentage of time a cancelling customer is converted to a continuing customer, increase multiple times over the industry average rate for their ESPN Insider product.
ESPN is committed to ensuring a comprehensive fan experience for every sports fan using their services. ESPN developed some innovative new technologies, including apps for mobile devices, which they wanted to share with their customers. They needed their world-class customer service team to offer their customers a more comprehensive fan experience. “Cross selling and upselling is a natural part of improving the fan experience,” comments Doug Kramon, Associate Director of Customer Operations at ESPN. “We needed to create a program palatable at the customer services level, not the sales executive level. For this new process to be effective, our reps needed to buy into the program, see the value, adopt it and make it their own.”
Ultimately, ESPN chose AXIOM’s Selling Sciences ProgramTM because of the AXIOM team’s ability to customize the program to their unique needs. Kramon notes, “The AXIOM leadership was truly committed to understanding our products and the wants and needs of a fan. In fact, they became fans themselves, and through their own experiences, were able to help us create compelling concepts to use with our fan base.”
Two years into the relationship, ESPN has seen save rates increase from 4% to 18% after implementing the AXIOM methodology. “The AXIOM program helped our team become champions at selling the apps,” says Kramon. “The end result has not only been a phenomenal “save” rate, but happier customers as well.”
About ESPN ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities. Based in Bristol, Conn., ESPN Plaza includes more than 700,000 square feet in more than a dozen buildings on 116 acres. The company is 80 percent owned by ABC, Inc., an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN. For more information, visit www.espn.com.
About AXIOM™ Sales Force Development
AXIOM™ Sales Force Development implements sales force development and training programs that significantly increase customers’ sales, margins and effectiveness. AXIOM™ programs have become the standard for many Fortune 1000 companies including Alltel, Altura, AT&T, Verizon Wireless, Disney Enterprises, ESPN, and BellSouth. At the heart of the company’s success lies the AXIOM Selling Sciences™ Program, which was developed and perfected over three decades in the highly competitive technology market. The program is widely recognized as the most logical, comprehensive, and scientifically valid selling and sales management system in the industry. AXIOM was founded in 1990, originally as Burton Training Group, and is headquartered in Jacksonville, Fla. For more information, visit www.axiomsfd.com.
For more information, contact:
Jennifer Roth
651-405-3061
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