COMMSCOPE CASE STUDY

COMMSCOPE Case Study

Learn how Commscope utilized AXIOM solutions to achieve outstanding sales results.

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We provided CommScope with our application-based sales learning approach, which helped the sales team engage customers more effectively.  

This case study was developed by Aberdeen to showcase some of specific ways we helped:

  • Develop a common language for qualifying opportunities and nurturing a relationship worthy of the complex environments in which the company was competing.
  • Build a consistent approach for how managers enabled and developed their teams.
  • Talk intelligently with their customers about their business for a significant competitive advantage.
  • Provided the ability to deliver and consume 5- to 10-minute learning experiences from within the CRM, on any device, at any time.

Peter Karlsson, SVP Global Sales for network infrastructure provider CommScope, said “Frankly, most sales organizations I’ve been exposed to are poorly run. Rarely do you see the right level of structure, including a clearly defined methodology that supports the company’s specific sales needs.”

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