Several years ago, when I was a regional manager for a communications company, I was COMMANDED to attend sales training. Did I want to go? Absolutely not. But it was mandatory and I wanted to keep my job and set the right example for my team.
The program will remain nameless to protect me from a libel suit, but I will say it was a well known, internationally delivered product, the standard for its time. And, yes, that same program is still being delivered today. Anyway, I attended with the intention of being a model student, getting what pearls of wisdom I could from the class.
I freed my mind of any preconceived notions that might have turned me against the material in advance. I even overlooked the fact that the person delivering the workshop was from human resources and had never sold a thing in her life.