The Axioms of Selling Blog

13 Feb by Bob Sanders

Have you ever read a book or seen a movie more than once?  If you have, you may have noticed something remarkable the second, third or even fourth time through – that story you thought you knew so well suddenly has hidden gems you didn’t notice before.  Maybe it’s a character that didn’t capture your attention before, or a theme you never noticed, or foreshadowing that only made sense the third time through the story.  

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30 Jan by Bob Sanders

One weekend not long ago, I was reminded of how much I miss having a personal trainer. Don’t get me wrong, I don’t miss paying for a personal trainer, but I totally miss having one. While I am not in bad shape, on this particular weekend my generally cordial weekend ride turned into a competitive event. There really is nothing like competition to show you how strong and effective you are … or perhaps are not ;-(

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22 Jan by Bob Sanders

How to be a Valuable Resource for Everyone You Meet

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09 Jan by Bob Sanders

Nick Saban just did, with spectacular results.

Yesterday I wrote about lessons sales leaders can learn from Alabama head coach Nick Saban. This isn’t the first time I’ve referenced coach Saban, despite the fact that I am definitely not an Alabama fan. In fact, I am a long-time Georgia Bulldogs fan, which makes it especially painful that today there is another important lesson to learn from the Alabama machine Saban has built.

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09 Jan by Bob Sanders

Rick headshot.jpg

AXIOM Sales Force Development, a leader in sales productivity improvement and helping organizations maximize their revenue opportunities, today announced the appointment of Rick Smith as Vice President of Client Success. Rick will direct the company’s commitment to providing world-class service and ensuring clients achieve their critical business goals.

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