The Axioms of Selling Blog

Bob Sanders

Bob Sanders
Bob Sanders has more than 25 years experience in sales, sales management, and marketing. Bob has served as President and CEO of AXIOM Sales Force Development since 2006. His passion about sales behavior and coaching helps develop people into their best selves. Since Bob joined AXIOM as a partner in the fall of 1993, he's helped dozens of companies around the world generate hundreds of millions in additional revenue. Bob holds a degree in Marketing from Miami University. He has been a keynote speaker at numerous corporate events and industry conferences. He is a founding underwriter and frequent contributor to the Sales Management Association. He co-authored AXIOM's “Selling Sciences Program™” workbook and audio program, and is a contributor on "A Journey to Sales Transformation". When Bob is not advocating on behalf of buyers and sellers worldwide, he is an avid cyclist, father, and husband.
Find me on:

Recent Posts

15 May by Bob Sanders

It continues to amaze me when another new sales training program is launched or book is written.  Sales performance is so important to both individual sales people and the companies that employ them that there is a seemingly insatiable appetite for some new, unique competitive advantage.  This creates tremendous opportunities for sales training companies and would-be sales experts who promise the latest, greatest tactic. But is there really something new? Has buyer behavior changed so fundamentally that a radically new approach is necessary?  

Read More
Seperator Image
20 Mar by Bob Sanders

I have a bit of a confession to make … I am a life-long sales person.  In fact, I was even raised by sales people. So, I have to admit that I was pleased to see Chanin Ballance’s comments about leveraging sales enablement solutions to increase the selling time for sales teams.  After all, as a sales person, I hated administrative tasks. At times I truly believed that my company would rather have me completing reports than selling.  Had anyone asked me, I would happily have told them that the key to me selling more was to eliminate as many administrative tasks as possible!

Read More
Seperator Image
05 Mar by Bob Sanders

During a recent conversation with a learning and development leader, he was lamenting the lack of coaching in his organization. “Our sales managers aren’t really coaching, they are just another level of people in the organization trying to manage the funnel,” he said.

Read More
Seperator Image
13 Feb by Bob Sanders

Have you ever read a book or seen a movie more than once?  If you have, you may have noticed something remarkable the second, third or even fourth time through – that story you thought you knew so well suddenly has hidden gems you didn’t notice before.  Maybe it’s a character that didn’t capture your attention before, or a theme you never noticed, or foreshadowing that only made sense the third time through the story.  

Read More
Seperator Image
30 Jan by Bob Sanders

One weekend not long ago, I was reminded of how much I miss having a personal trainer. Don’t get me wrong, I don’t miss paying for a personal trainer, but I totally miss having one. While I am not in bad shape, on this particular weekend my generally cordial weekend ride turned into a competitive event. There really is nothing like competition to show you how strong and effective you are … or perhaps are not ;-(

Read More
Seperator Image

Subscribe for weekly blog updates

Sales Training Industry Watch List
DOWNLOAD THE SALES LEARNING SOLUTION OVERVIEW
 

Recent Posts

New Call-to-action

Follow Us