The Axioms of Selling Blog

Bob Sanders

Bob Sanders
Bob Sanders has more than 25 years experience in sales, sales management, and marketing. Bob has served as President and CEO of AXIOM Sales Force Development since 2006. His passion about sales behavior and coaching helps develop people into their best selves. Since Bob joined AXIOM as a partner in the fall of 1993, he's helped dozens of companies around the world generate hundreds of millions in additional revenue. Bob holds a degree in Marketing from Miami University. He has been a keynote speaker at numerous corporate events and industry conferences. He is a founding underwriter and frequent contributor to the Sales Management Association. He co-authored AXIOM's “Selling Sciences Program™” workbook and audio program, and is a contributor on "A Journey to Sales Transformation". When Bob is not advocating on behalf of buyers and sellers worldwide, he is an avid cyclist, father, and husband.
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Recent Posts

13 Feb by Bob Sanders

Have you ever read a book or seen a movie more than once?  If you have, you may have noticed something remarkable the second, third or even fourth time through – that story you thought you knew so well suddenly has hidden gems you didn’t notice before.  Maybe it’s a character that didn’t capture your attention before, or a theme you never noticed, or foreshadowing that only made sense the third time through the story.  

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30 Jan by Bob Sanders

One weekend not long ago, I was reminded of how much I miss having a personal trainer. Don’t get me wrong, I don’t miss paying for a personal trainer, but I totally miss having one. While I am not in bad shape, on this particular weekend my generally cordial weekend ride turned into a competitive event. There really is nothing like competition to show you how strong and effective you are … or perhaps are not ;-(

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22 Jan by Bob Sanders

How to be a Valuable Resource for Everyone You Meet

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09 Jan by Bob Sanders

Nick Saban just did, with spectacular results.

Yesterday I wrote about lessons sales leaders can learn from Alabama head coach Nick Saban. This isn’t the first time I’ve referenced coach Saban, despite the fact that I am definitely not an Alabama fan. In fact, I am a long-time Georgia Bulldogs fan, which makes it especially painful that today there is another important lesson to learn from the Alabama machine Saban has built.

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09 Jan by Bob Sanders

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AXIOM Sales Force Development, a leader in sales productivity improvement and helping organizations maximize their revenue opportunities, today announced the appointment of Rick Smith as Vice President of Client Success. Rick will direct the company’s commitment to providing world-class service and ensuring clients achieve their critical business goals.

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