If you've followed our blogs, read articles we've written, or picked up a copy of our book, "The Journey to Sales Transformation," you know how we feel about the sales profession.
We have a tremendous amount of respect for those who do it well and for the right reasons. You know we believe that salespeople who chase deals, commission checks or quota attainment are chasing the wrong things. You know we believe the amount of money we make is dependent on the amount of impact we have on other people's lives.
As it turns out, we're not alone in believing that the purpose for our sales career, or the "why we sell," will have as much or more impact on our success than what we sell or how we go about doing it. In fact, why we sell may even dictate what and how we sell and will certainly define the perception customers have of us.