Leadership Team

About Us

Welcome to the AXIOM bios. Everyone you meet here has two fundamental characteristics in common:

  • A track record of success
  • A passion for impacting the success of our clients

We invite you to get to know us better, and when you're ready to talk about how we can help your organization transform your sales conversations and deliver exceptional results

Bob Sanders, President & CEO Bob Sanders, President and CEO
Bob Sanders has more than twenty years experience in sales, sales management, and marketing. He is dedicated to elevating the sales profession and delivering exceptional results for sales people, their customers and their companies. Bob has helped dozens of companies; hundreds of managers, and thousands of sellers increase their sales results, and improve customer satisfaction resulting in hundreds of millions in additional revenue. Read full bio »
Ed McAdoo, Chief Technology Officer Ed McAdoo, Chief Technology Officer
Ed McAdoo brings a wealth of knowledge and over twenty years of business and leadership experience. He has held Sales and Delivery leadership roles in two publicly traded firms as well as led the growth of two start-up firms from fewer than five employees to over one hundred employees, and transformed services firms into product firms by designing, developing and managing new products. Read full bio »
Steve Potts, Chief Sales & Marketing Officer Steve Potts, Chief Sales & Marketing Officer
Steve Potts is excited to participate in the elevation of the sales profession as Chief Sales and Marketing Officer at AXIOM Sales Force Development. As a Vice President of several companies, Steve understood there were numerous benefits to coaching sales people. However, there was a distinct lack of automation tools to support the sales coaching process. Read full bio »
Mike Bybee, VP Business Development Mike Bybee, VP Business Development
Mike Bybee is a sales professional with over twenty-five years experience in sales, sales leadership, and sales effectiveness training and consulting. Over the span of his sales career, Mike has built a track record of success, both as an individual sales performer and as a manager, compiling recognition and awards at every level. Read full bio »
Phil Forrester, VP Client Success bios Phil Forrester, VP Client Success
Phil Forrester can be summed up in one word: passionate. He has capitalized on this passion during his twenty years of experience selling, managing, and training sales professionals and sales leaders in the telecommunications and technology industry. Read full bio »
Patty Long, VP Program Development Patty Long, VP Program Development
Patty Long is a results-oriented training professional driven by the unique value combination that training solutions provide: solving business problems through changes in human performance while simultaneously improving the jobs and careers of the training participants. Read full bio »
 

For a private demonstration, give us a call at 1-800-933-8503.