AXiOM Blogs

How to Increase Sales in Competitive Markets
Bob Sanders, CEO of AXIOM Sales Force Development , believes to increase sales in competitive markets, sales managers must invest in their own people. During his remarks at the 2013 Search Starts Here Conference , Bob explains that local marketing companies must not only invest in new products and innovation but also in developing and teaching their sales force to...Read More
Got Ethics?
While shopping this past weekend I was approached by a gentleman named Jim, one of the best salespeople I’ve met in quite some time. He quickly identified my needs and walked me through his store’s available options. By asking the right questions, this pro was able to present solutions in the most compelling fashion possible. Jim was thorough, demonstrated concern and...Read More
What Sales Coaches Can Learn from Baseball Coaches Part Eight
In The Journey to Sales Transformation, crafty old messenger Benjamin Delaney directs Chief Sales Officer Phillip Evan Hawthorne’s sales transformation journey. Ben reveals truths of becoming a trusted advisor and partner to his customers through observations and stories. In this eighth of a series of excerpts Ben discusses why sales managers who cannot coach cannot...Read More
Successful Product Launches Solve Business Problems
The launch of a new product can be an exciting time for a company. Nearly every department has a role and expectations are high. Leadership describes how sales of the new product will positively impact the company’s future and help position the company strategically for long-term success. Excitement is palpable, except in sales where the launch of the new product is...Read More

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