AXiOM Blogs

Retail Sales Training: 4 Keys to Sales Success
Saturday will be a big day for my wife and I as our only daughter is getting married.  While there are many things I could, and perhaps should write as the big day approaches, at this moment my focus is on her fiancé.  While it probably isn’t horribly unique for the father of the bride to be thinking about his future son-in-law just days before...Read More
Selling Techniques: Forget, at least for while, what you sell
“To a man with an ax,” says an old African proverb, “everything looks like a tree.” A corollary observation might be: “If you’ve got an ax in your hand, all you notice is trees.” That’s fine if your customer’s problem is trees that need chopping. If it’s something else—anything else—approaching...Read More
The Granddaddy of all Closes Continued…
Our March 7 th post about closing techniques prompted an interesting and thought provoking response from a reader. We thought many of you would enjoy the exchange. Reader: “Okay - so this guy is on track but it could be done better. Asking ‘Have I proven to you that we have what you want to buy’ is a yes or no question. I want a yes, or...Read More
Sales Training vs Product Training
I started this morning just like any other: with cup of coffee in hand I begin reading my emails. The first email I came across began with the statement “ Product training is the most important aspect of sales training.”   While I wasn’t interested in the free webinar the email was offering, the statement evoked a thought: Is product training...Read More

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